Coca-Cola Cans
Photo by Pawel Czerwinski on Unsplash

Wealth & Poverty Review Coca-Cola Abundance

Get 214 percent more refreshment today for the same time price in 1959.

From 1886 to 1959 you could buy a 6.5 ounce bottle of Coca-Cola for 5 cents. This puts the cost per ounce at around 0.77 cents. In 1959 unskilled workers were earning around $1.16 per hour. This means they could buy 150 ounces of the delicious beverage per hour.

Today at Walmart you can buy a 1.25 liter (42.27 ounces) bottle for $1.52, or 3.5 cents per ounce. Unskilled workers are now earning closer to $16.51 per hour, giving them a rate of 472 ounces per hour.

Unskilled workers are getting 214.7 percent more than their 1959 counterparts. For the time required to buy one ounce in 1959, they get 3.14 ounces today.

Continue reading at Gale Pooley’s Substack.

Gale Pooley

Senior Fellow, Center on Wealth & Poverty
Gale L. Pooley teaches U.S. economic history at Utah Tech University. He has taught economics and statistics at Brigham Young University-Hawaii, Alfaisal University in Riyadh, Saudi Arabia, Brigham Young University-Idaho, Boise State University, and the College of Idaho. Dr. Pooley serves on the board of