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Large modern warehouse with forklifts and stack of car tires
Image Credit: sirisakboakaew - Adobe Stock
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Wealth & Poverty Review Tire Abundance

Originally published at Gale Pooley's Substack

In 1920 you could buy a new Goodyear tire for your Ford, Chevrolet, Dort, or Maxwell for $21.50. A tube for the tire would add another $4.50. Unskilled workers at the time were earning around 29 cents an hour, putting the time price of the $26 combination at almost 90 hours.

Walmart sells the Goodyear Reliant 195/60R15 88V All-Season Tire for $77. Unskilled workers today are earning around $17.17 an hour, indicating a time price of 4.46 hours.

For the time it took to earn the money to buy a single tire in 1920, you get 20 of them today.

But car tires today are also vastly superior to those in 1920 due to advancements in materials, design, and manufacturing.

  • Materials: In 1920, tires were made from natural rubber with cotton or fabric cords, prone to punctures and rapid wear. Modern tires use synthetic rubber, steel belts, and advanced compounds (e.g., silica) for better durability, grip, and fuel efficiency. They last 50,000-80,000 miles versus 1,000-2,000 miles in 1920.
  • Construction: Early tires were bias-ply; their plies were arranged diagonally, with stiff sidewalls that limited handling and comfort. Radial tires, introduced in the 1940s and standard by the 1970s, offered better traction, stability, and ride quality due to their flexible sidewalls and steel-reinforced treads.
  • Performance: Modern tires are engineered for specific conditions (e.g., all-season, winter, high-performance) with optimized tread patterns for grip, water dispersion, and noise reduction. 1920s tires had basic treads, poor wet performance, and frequent blowouts at speeds above 30-40 mph. Today’s tires handle 100+ mph safely.
  • Safety: Tubeless tires, common since the 1950s, reduce blowout risks compared to 1920s tube-type tires. Modern tires also feature puncture-resistant layers and run-flat technology, absent in 1920.
  • Manufacturing: Precision engineering and computer-aided design ensure consistent quality in modern tires, unlike the handmade, inconsistent tires of 1920.

Quantitatively, modern tires are 40 to 60 times more durable, support 3 to 4 times higher speeds, and provide 5 to 10 times better grip, based on historical tire performance data and industry standards. These improvements stem from decades of innovation driven by safety, performance, and efficiency demands.

Applying a conservative 50x multiplier for all these qualitative improvements to the 20x reduction in time price suggests that today’s car tires are at least 1,000 times better than their 1920 counterparts.

The next time you’re cruising down the interstate at 75, say a little prayer of gratitude for the relentless pursuit of better tires—driven by ingenuity, competition, and the quest for progress.

Gale Pooley

Senior Fellow, Center on Wealth & Poverty
Gale L. Pooley teaches U.S. economic history at Utah Tech University. He has taught economics and statistics at Brigham Young University-Hawaii, Alfaisal University in Riyadh, Saudi Arabia, Brigham Young University-Idaho, Boise State University, and the College of Idaho. Dr. Pooley serves on the board of HumanProgress.org.