Imagine tuning into a Sunday football game. Amid the flurry of touchdowns and tackles, the commercials are filled with familiar names — State Farm, Allstate, Liberty Mutual, and Farmers — vying for your dollars to cover your cars, homes, and personal liability. You have choices, and the competing advertisements are evidence of a robust marketplace where consumers benefit from price competition and innovation. But imagine if, alongside those ads, you could also shop for your health insurance — across state lines, no different than car or home coverage. Read More ›
